SEO can still provide considerable website traffic through search engine optimization, but Google has become more and more intelligent after continuous updates. Of course, there are several decisive factors that must be noted. The following article focuses on one of the factors of Google ’s most mysterious keyword algorithm-Google RankBrain. As long as you master the principles of Rankbarin, search engine optimization is not complicated at all!
Rank Brain is one of the three most important ranking factors. The remaining two are Backlink and content (Google has more than 200 ranking factors), but they have not explained in detail. Even Google officials have not explained how Rank Brain works The following is an interpretation based on the article of senior SEO expert Brain Dean.
What is RankBrain?
RankBrain is actually part of Google’s machine learning. As far as I understand it, Rank Brain keeps testing different factors that affect ranking to get the best search results.
In order to provide the best search results, Google will continue to collect data. If the search results are not as good (that is, the searcher cannot find the ideal answer or information), Google will continue to adjust the importance of different factors until satisfaction So far.
What is satisfaction? We might as well think from the perspective of the user:
Would you like to reach a page that can quickly get the answer you want? Or do you want to search for the answer on the site yourself?
I think you can use the words of Wall Street Wolf Jordan Belfort to judge whether your content is good enough:
1. Do you cut into the key quickly
2. Will you not waste their time
3. Can you solve their problem
4. Can you become their long-term asset
Search Engine Optimization for Rank Brain
Google will observe the searcher’s behavior, such as stay time to determine whether the website provides the best answer for the searcher.
I search for the word “hair removal”. Of course, those who rank higher will get more traffic. At the same time, Google will observe how long the searcher stays after entering the site. Like the above example, if the average stay time of searchers in Dermes is longer, it is likely to replace Dream Beauty Pro and become the first.
For Rank Brain – the first part to optimize is of course content
Google will observe the behavior of searchers after pressing search results. In the above example, if many people stay in MediLASE longer than Dream Beauty Pro, then MediLase may surpass Dream Beauty Pro.
The method I advocated in the past was to add related videos, because under normal circumstances, the video will make visitors stay longer.
Now I will suggest that you add a simple summary and table of contents at the beginning of an article, and this is one of the more effective strategies.
If you pay attention, I encourage you to write long and in-depth content. Now my article is close to 2,000 words on average, but the question is coming: I ’m not talking about cutting into the key quickly, would n’t it waste their time?
Imagine that you take the subway tightly, and you are already in business, and there are many people. Will you still be in the mood to slowly press the information you want? I think you must only want to know the answer to your question! Therefore, I usually start at the beginning Add a brief summary of the content of the article and tell the visitor again: “You have gone to the right place and I will solve the problem for you.”
The following are examples from SEO expert Brian Dean and me:
You can see from the beginning that Brian explained what visitors will see and get, so that it is difficult for you not to read it. In fact, most of his articles will adopt this approach.
As for myself, I will try my best to use the directory method so that readers can directly press the content of interest. As for the technical aspect, I use WordPress, the syntax is:
In fact, the above is just a technical part. In terms of content, I will use an article by Amit Singal after Google Panda Update as a guide. This article helps you understand how search engineers think about writing algorithms. You can use it as a reference for the quality of your website content:
◆ Do you believe the information in this article?
◆ Is this article written by experts or enthusiasts who have a deep understanding of this topic, or is it just superficial?
◆ Are there duplicate, overlapping or redundant articles on the same or similar topics on the website, the only difference is the change of keywords?
◆ Can you give credit card information to this website at will?
◆ Is there any typo, grammatical or factual error in this article?
◆ Are these topics driven by the real interest of website readers, or do you create content by trying to guess what can get a good search ranking?
◆ Does the article provide original content, original reports, original research or analysis?
◆ Compared with other websites in search results, does this page provide substantial value?
◆ How much quality control does the content do?
◆ Does the article describe the pros and cons of one thing?
◆ Is this site considered an authority on related topics?
◆ Is the content produced by the author in large quantities, or outsourced to them, or is the content scattered on a large number of stations and networks, so that a single page or website does not get much attention?
◆ Has the site been edited seriously, or is it a hassle?
◆ Does the article provide a comprehensive and complete description of the topic?
◆ Does the article contain obvious, insightful analysis or interesting information?
◆ Is this the kind of page you would bookmark, share with friends, and recommend to friends?
◆ Does the article have a large number of advertisements that interfere with the main content?
◆ Do you think this article may appear in magazines, encyclopedias or books?
◆ Is the article very short; or lack of specific details that are helpful?
◆ Does the page creation pay attention to details, or does it pay less attention to details?
◆ Will users complain about seeing this website page?